Nova TV has a history of dedicating time and resources to raise awareness and money for humanitarian causes. Nova TV strives to give a positive impetus to society and develop partnerships with local communities and organizations as it provides information and encouragement to tackle corporate social responsibility issues.
Nova TV is the media sponsor for the campaign administered by the association Donna Europa, whose goal is to raise awareness of breast cancer with women in Europe. In order to help achieve this goal, Nova TV has produced a television spot which airs on Nova TV. The face of the campaign is Josipa Pavičić, who has won the battle with cancer. In the television spot, Ms. Pavičić invites anyone who is willing to help to contribute to the fundraising for an intraoperative radiation machine. Europa Donna, an independent non-profit organization, is working on raising awareness of breast cancer and promotes education, early detection, optimal treatment, medical and psychosocial rehabilitation, and palliative care, as well as increasing the funds for cancer research.
Since 2011, Nova TV and the Ana Rukavina Foundation have been jointly conducting humanitarian and marketing activities with the goal of collecting financial and other resources for the maintenance and expansion of the Croatian Registry of Hematopoietic Stem Cell Donors and for the operation of the private and public Cord Blood Bank "Ana Rukavina".
Nova TV informs its viewers about all activities of the Foundation and spreads knowledge about the role of every citizen in saving human lives.
In 2013, Nova TV began working with the non-governmental organization “Hrabri telefon” (“Brave Phone“), which is an organization established to provide direct support and assistance to abused and neglected children and their families. It is also dedicated to the prevention of child abuse and neglect, as well as unacceptable behavior of children and adolescents.
The Brave Phone is a free phone line for all children and adolescents, their parents and families, as well as experts who work with children. It is an anonymous and safe place where they can seek help on various topics such as domestic violence, bullying and sexual abuse.
Nova TV helps The Brave Phone to raise funds and to raise awareness of its agenda. The purpose is to improve Croatian society as well as related Croatian legislation.
The aim of Nova TV's Current Affairs magazine Attested is to bring public attention to corporate social responsibility issues such as smoking, traffic safety and the problems of children with special needs. The series of stories in the magazine warn the public about various problems including the health risks of smoking during pregnancy or in the presence of children, the dangers of driving while using a mobile phone and the discrimination of children with special needs in schools and within the health care system.
Nova TV’s initiative Better Croatia is a regular segment of the most watched news show in Croatia, daily news Dnevnik Nove TV. Every Monday the program presents the work and accomplishments of young scientists, entrepreneurs, artists and athletes to the entire country. This media support promotes talented youth with great business ideas, innovations and academic results to inspire and motivate Croatian society.